Sarvam AI

: Before and after

: Transformation

At Minute Creative, we helped Sarvam.ai reposition their brand by sharpening their messaging, emphasizing their unique focus on population-scale generative AI, and creating a visually engaging website
Broad, vague positioning
No mention of the problems the platform solves
Unclear target audience
Positioned on "population-scale AI"
Details the problem being solved
Targets a clear audience
Before
After
Broad, vague positioning
No mention of the problems the platform solves
Unclear target audience
Before
Positioned on "population-scale AI"
Details the problem being solved
Targets a clear audience
After
Positioned on "population-scale AI"
Details the problem being solved
Targets a clear audience
Transformation

Other Before/After examples

Sarvam AI

Full-Stack Generative AI, raised $41 million seed and series A

Hakuna Matata

IT Enterprise

Sales Tiger

Education and Community Platform

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Project Manager, Indian Legal Tech

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Co-founder, Alankar Electronics